Scotland may be looking into the question, which has received a surprisingly small amount of research.
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When you are tasteless, making whiskey is probably a bad idea.
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But I'm not so sure about Coors whiskey.
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Cooling off is important for you, me, and the whiskey we drink.
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Also RIP the to-go cocktail, and Lew Bryson made me eat my words.
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Why I'm Abandoning the "Birthday Whiskey"
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A Manifesto for a Newsletter Redux
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Whiskey Beat